Artificial intelligence has changed the creative filmmaking process from script writing and editing, all the way to CGI acting. But, with more and more filmmakers leveraging AI to get things done faster, the ethical questions surrounding how much space it should take up in this intensely human art form have bubbled back up to the surface. For a while, I have been delving into ethical quandaries of employing AI to make films. AI — CreativityAs I sit in my room staring at the wall beyond my computer screen, I wonder how AI is shifting the creative process. I will think about what this means for real people who tell stories.
AI and the screenwriter
One of the most fascinating areas is AI in scriptwriting. Writing, in any genre, is already being supported by platforms which can suggest content ideas (see: Sudowrite) or plot twists and write dialogue for you (ie: Jasper AI). The short film “Sunspring,” scripted by AI named Benjamin in 2016, for an instance developed the value of AI to make up alternative narrative pieces that human writers might not think of otherwise. This result was nonsensical.
The Ethical Dilemma:
But the main issue there is ethics. Who can own it if a script is co-written by AI? We may also fall into the trap of all our content looking and feeling the same if everyone uses AI tools, potentially hindering true storytelling creativity and diversity.
AI in Editing
AI is also starting to change the world of editing. Automation of menial duties such as cutting footage and color grading by means of AIs (tools like Adobe’s Sensei) which let editors concentrate upon more creative post-production pursuits. Similarly, AI can even examine the response to a scene in a film and come up with suggestions to make them more interesting through data on a certain audience.
Ethical Dilemma:
The treatment of AI in editing may call into question the manipulation of affects on the part of audiences. By taking the judgment of whore in or out of editing it, a manipulative pandering of feelings that straddles the line between engaging an audience and erasing human depictions.
AI and CGI Actors
One of the most eye-catching uses, probably, from new approaches to filmmaking using AI are his or her inventiveness in creating lifelike avatars with CGI actors and deepfake technology. With technology that digitally re-creates and manipulates facial expressions, voices, movement or appearance even Hollywood films such as “The Irishman” – which used de-aging to cast older actors in the roles of their younger selves — are nothing compared with fully AI-created characters produced for commercials, music videos and stuff.
Ethical Dilemma:
Although, the use of CGI actors is a double-edged sword and comes with significant ethical questions like consent and abuse. Well, what about using an actor’s likeness against their will or contrary to what they would have agreed upon had they lived? And the use of AI actors could leave human actors behind, especially those who are just starting.
Changing the Creative Process
No doubt AI has redefined the creative aspect of filmmaking. It has democratized the film-making process and lowered its barriers to entry, enabling more aberrent forms of narrative. For example, AI analytics could help even a first-time film maker to understand what it takes for a film to do well through processes that would have otherwise taken years of experience. On the other hand, democratization of content brings that with a dilemma — too much content can overpower consumers and make it challenge for good work to receive its credit. What’s more, dependence on AI could discourage people from honing their creative capacities will all of the new learning curves having been equalized.
The Future of Human Storytelling
Over time, this could revolutionsse the film industry — and what it truly means to be a creator. One of the real fears is, AI could soon take over from human jobs in areas such as scriptwriting and acting However, at the same time it offers new possibilities for creative expression and opportunities to produce collaborative works that leverages human creativity in conjunction with the power of AI.
AI in filmmaking is an exciting new tool but raises more questions than it answers. How can filmmakers continue to do what they do with AI taking over many of their tasks? It is essential to regulate the extent to which AI and machine learning can take over filmmaking to preserve the unique value of the human touch and the remarkable diversity and humanity that is inherent in film. There is no way to solve these problems without concerted effort, but the result will be an era where AI can help you make a new kind of film that will express more than ever fully what it means to be human.
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Photo Credit: Bertie Watson I founded Raindance Film Festival in 1993 because the British film industry was closed, polite, and congratulating itself while shutting new filmmakers out. I co-founded the British Independent Film Awards in 1998 because British indie film deserved more than a shrug, a pat on the head, and a Tuesday night screening.
Raindance didn’t start as a brand. It started as a rebellion: film training without gatekeepers, a festival without permission, and a community built by filmmakers who weren’t waiting to be invited in.
Later, we took it global: Toronto, Vancouver, New York, LA, Berlin, and Brussels, because independent film doesn’t belong to one city, one class, or one accent.
I’ve produced 700+ short films and seven features, including Deadly Virtues (2014) and ALICE, which won the SXSW Grand Jury Prize (2019) not because someone “discovered” us, but because the work earned its place.
I’ve written three books used by filmmakers worldwide because too many courses taught compliance instead of survival.
In 2009, I was awarded a PhD for services to film education, ironic, given that most of my career has been about tearing down the rules that education insisted you follow.
I don’t believe in waiting for permission.I believe in making work, building systems, and forcing the industry to catch up.
Specialties: Independent Film (the real kind) · Producing · Writing · Film Education · Festivals · Breaking Broken Systems Check out my new Substack for in depth Free Articles:
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