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Let’s Get People to Go to the Movies Again


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People Aren’t Going to the Movies Anymore Movie theaters are dying, but they aren’t dead yet, and there may still be time to save them. If you’re a filmmaker or a film fan, it behooves you to do what you can to reverse the trend of people opting to stream movies at home rather than […]

Lights, Camera… Reality Check: The Hidden Side of Success Nobody Posts About


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Everyone loves the highlight reel. Scroll through Instagram, and you’ll see glossy red carpets, award announcements, and filmmakers popping champagne like success came wrapped with a bow. Want a reality check? But here’s the uncomfortable truth: the real story of success—the one nobody dares post about—isn’t neat. It isn’t glamorous. It’s messy, chaotic, exhausting, and […]

10 Ways Filmmakers Can Stretch Their Craft This August Bank Holiday


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Long weekends are a gift to filmmakers. Three days without the pressure of the 9-to-5 can feel like a mini residency — a rare stretch of time where you can go deeper into your craft, experiment, and make something new. The August Bank Holiday is no exception. Instead of wasting it scrolling, queuing for DIY […]

From Stepping Back to Deeper Dives: Key Aspects of a Fantastic Fly-On-The-Wall Documentary


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Fly-on-the-wall documentaries have become immensely popular over the years. In 2022, Netflix’s Harry & Meghan topped the charts with the “highest viewed documentary premiere,” with a debut that resulted in an impressive 81.55 million hours watched. Characterized by a natural and intimate look at the subject, a fly-on-the-wall documentary is the perfect way for viewers to […]

Defining Horror Sub-genres: An Exploration of Terror’s Many Faces, Part 2: Psychological, Supernatural, Slasher, and Body Horror


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In this blog post we’ll explore four key horror sub-genres: psychological horror, supernatural horror, slasher films, and body horror. We’ll discuss how they craft their narratives to shape audience expectations and experiences. Psychological Horror: The Terror Within Psychological horror is a sub-genre that delves deep into the human mind. It explores the minds’s fragile boundaries […]

Programming with a Pulse: How Music Shapes My Film Selection


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When people ask me what it takes to curate films for a festival like Raindance, they often expect me to talk about cinematic trends, industry contacts, or narrative structure. And while all those matter, they’re not the first things I rely on for film selection. What guides me — more instinctively than anything — is […]

Why Vertical Filmmaking Is the Future of Storytelling


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When I first picked up a 16mm camera, the rule was simple: wide frame, big screen. Stories were made for cinemas with velvet curtains and audiences sitting shoulder to shoulder. Then came television.Then DVDs and streaming platforms. Now, the most-watched screen in the world fits in your pocket. And the way we tell stories has […]

What Makes Me Click “Accepted” for a Raindance Film


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I’ve been watching films for Raindance for over three decades now. Thousands of them. Literally. In an average year, I’ll watch over 1,000 feature films. Our entire team watches hundreds of shorts, documentaries, and immersive pieces as well. I’ve seen everything from no-budget passion projects shot on iPhones to exquisitely polished international co-productions with household […]

The New Micro‑Short Soap Operas Explained


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When I first started Raindance, people told me you couldn’t make a film without money, a famous cast, or a Hollywood backer. What happened? My first volunteer, Edgar Wright made his first feature forf £15,000. It was part funded by Zygi Komasa who turned the experience into Redbus and then the iconic Lionsgate. And yet, […]

How to Build a Winning Video Marketing Strategy That Works


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Most marketers already recognize the importance of video marketing, but they don’t know where to start. It can feel overwhelming when you’re trying to figure out how to build a winning video marketing strategy. Video has become a core part of modern marketing, and if you’re not regularly creating branded content, you’re falling behind. Your […]

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