Let’s be brutally honest. You’ve probably uploaded your trailer to YouTube, crossed your fingers, lit a candle, and prayed to the algorithm gods that someone—anyone—would find it. Do you have any YouTube hacks? We’ve all done it. Welcome to the club. But here’s the secret the pros don’t tell you: the difference between 78 views […]
Horror thrives by confronting us with our deepest fears and darkest nightmares. It also offers food for thought, and can surprise us with its psychological and philosophical depth, and with the full spectrum of non-fear based emotions. It can elicit every kind of reaction in the audience – from laughter to tears. It’s a genre […]
In today’s rapidly shifting entertainment landscape, understanding generational cycles isn’t just insightful—it’s essential for survival. This is what I teach in my screenwriting classes. I grew up on a farm where the patterns of nature and of animal behaviour became meal-time conversation. Historical patterns reveal that generational dynamics shape crisis periods, influencing audience demand, content […]
It’s hard to believe that currently, over 5 billion people are active on social media. This equates to more than 93% of all internet users. But why are these platforms so interesting to people today? The answer is two-fold. First off, social media sites are a great place for individuals and brands to connect. They […]
In the wake of Donald Trump’s announcement proposing 100% trade tariffs on non-US films, the global film industry finds itself at a crossroads. Yet beneath the surface of initial panic and concern, a more nuanced narrative is emerging – one that speaks to evolution, adaptation, and unprecedented opportunity in the independent film sector. The story […]
Hello from Planet Raindance – and the trials and traumas of indie film distribution. We know better than anyone that marketing and publicity costs a fortune. And without those marketing dollars, pounds or Euros, how can you expect anyone outside your immediate family to see your indie film. And even more importantly, how can you […]
Video streaming services have taken off in recent years, with user volume now reaching around 1.8 billion globally. You know what’s more impressive? That Netflix alone has attracted over 277 million subscribers as of 2025. People love the flexibility these platforms offer – you can watch what you want, when you want, wherever you are. […]
Is it pure luck? Not really! While there isn’t a scientific formula for creating an Oscar-worthy animated short, there are certain things you can do to craft a worthy and eventually noticeable film to be proud of. Ultimately it comes down to creativity, a strong vision, and an understanding of storytelling that captures audiences quickly. […]
Hearing loss and deafness have been portrayed in movies for decades, providing varying perspectives on the experiences and challenges faced by the deaf community. Some films aim for accuracy and inclusivity, while others rely on stereotypes or treat deafness as a burden or deficiency to be overcome. Looking at trends and seminal films that center […]
In the dynamic world of independent filmmaking, your next big break could be just one conversation away. As we approach both our essential “The Power of Networking” class and the prestigious Raindance Villa Party at the Cannes Film Festival, there’s no better time to master the art of meaningful industry connections. Hone your film industry […]
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