When I put on my “Raindance goggles,” the world looks a little different. Every advert I see becomes a filmmaking lesson. And lately, the lesson isn’t a pretty one: advertising has fallen headfirst into what I call the pornification trap. We’ve all seen it. Everything gets labelled “porn” these days—food porn, travel porn, gear porn. […]
Why Filmmakers Shouldn’t Fall for the “Pornification” Trap