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Community at Raindance Film Festival 2019


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This year, Raindance put community first with free morning screenings, full community days and a focus on the people that make Raindance tick! Your enthusiastic response to our crowd funding campaign allowed 150 under 25-year olds to attend Raindance’s Emerging Filmmakers’ Day for free! Not stopping at that, we invested our Patrons’ generous contributions into […]

Raindance Immersive Award Winners Presented by Bose


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The 27th Raindance Film Festival celebrated an amazing year in Virtual, Augmented and Mixed Reality. Check out the amazing Raindance Immersive Award Winners. With 10 award categories to recognise creative excellence and technical achievement, Raindance is only festival in Britain to celebrate XR on such a large scale. Showcased at the OXO Tower in central […]

Award Winners – Raindance Immersive Stories 2018


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The 26th Raindance Film Festival in partnership with VIVE announced this year’s Immersive Stories Award winners at Vue Piccadilly on 6th October. Showcasing the best of interactive VR experiences, multi-person VR experiences, VR animations and curated mobile playlists showcasing 360° films, Raindance Immersive Stories in aims to promote and nurture that next generation of virtual […]

How VR is Changing The Future of Film Marketing


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With the rise of Virtual Reality we have seen its use in many different situations in inventive ways. This includes Healthcare, helping stroke and brain injury victims using immersive virtual reality therapy to regain motor and cognitive function faster than with traditional physical therapy. Even the justice system, Jurors could, in the near future, be […]

The World of Erotic VR


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The term ‘erotic’ may cause a few blushes and signal something ‘dirty’ or ‘taboo’. Whatever preconceptions you have about the term, it does hold a certain fascination for cinema audiences. New modes of exhibition are constantly blurring the lines between realism and fantasy in the world of erotic VR. The film industry has been exploiting […]

Virtual Reality: New Medium, New Rules


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Virtual Reality: New Medium, New Rules is not a new concept. In 1987, the American philosophy writer, computer scientist, visual artist, and composer of classical music Jaron Lanier created the term ‘virtual reality’. In fact, visual simulators have been in existence for over seventy years. In case you haven’t noticed, virtual reality is swamping media […]

VR: Why They All Did It The Wrong Way Around


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The news is crawling with virtual reality (VR) as writers try to nail the big story that no one else saw coming. When Facebook bought Oculus Rift for $2billion the world stopped treating VR like the new kid at school and before we knew it a space-race launched in which every venture capitalist is out […]

The power of one-to-one engagement in 360-degree video


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It’s June 2017, and we are just over three years into the consumer immersive storytelling revolution that was kickstarted by Facebook’s purchase of the virtual reality headset maker Oculus Rift for nearly $3bn (more than the $2bn first reported). The industry faces big challenges (of public awareness about the technology and how to find and consume it as part of daily life), while […]

8 Neat Apps To View 360/VR Content


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Is Virtual Reality another fad? 360Photography, also known as Virtual reality (VR) photography, has made a major footprint on digital culture in the last few years, and was one of 2016’s biggest new advancements in the way we create and consume media content. The products being manufactured to supply this hot new demand have been […]

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