Branding within films can be very crucial for both the brand and the films.
Many times films get a majority of their funding from placing brands’ and companies’ products throughout the film as a form of “advertisement”. Although they are not directly selling the merchandise, this is a beneficial platform for companies to show their new products or increase sales on existing products.
Something as simple as a character driving a car to wearing branded clothing, or even painting their nails, is often strategically placed to catch the viewer’s eye and increase sales for the product.
Most films include several brands, so keep your eyes out to see what companies might be endorsing the flick.
Below are just a few films and some of the branding used in those films.
Branding in Films
Cast Away (2000)
Film Branding used: Fedex, Wilson, Nike, Snickers,
The Devil Wears Prada (2003)
Film Branding used: Chanel, Zac Posen, and Prada, Runway Magazine
You Don’t Mess with Zohan (2008)
Film Branding used: Paul Mitchell
Legally Blonde (2001)
Film Branding used: OPI, Clinique, Sheila Stotts
Back to the Future (1985)
Film Branding used: Nike, Pepsi, tabasco, toyota,
White House Down (2013)
Film Branding used: Nike, Sony, Chevrolet, Cadillac, Forbes, Air Jordan
Forrest Gump (1994)
Film Branding used: Nike, Bubba Gump
James Bond (1962-2021)
Film Branding used: Heineken, Aston Martin, Omega
Top Gun (1986)
Film Branding used: The U.S. Navy, Ray-Ban
Jurassic World (2015)
Film Branding used: Fedex, Coke, Starbucks, Samsung
E.T. (1982)
Film Branding used: Reese’s Pieces, Yoplait, Reynolds wrap
Wayne’s World (1992)
Film Branding used: Pizza Hut, Reebok, Doritos
Further Reading
5 Outrageous Product Placements in Movies
Everything We Know About Halsey’s Second Beauty Brand, AF94
5 Film and TV series every beauty lover needs to watch
Fake Brands to use in your Films
I’m 23 years old from Tulsa Oklahoma, involved in athletics and arts since I was young.
I’ve volunteered at art centers, theaters and small festivals back home.
I went to school for cosmetology. After graduation I worked in a spa and salon behind the chair doing hair, makeup and nails. I am one of the interns at Raindance. My goal is to be involved in marketing and filmmaking from styling hair and makeup for actors on set to editing clips behind the scenes.
