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Award Winners – Raindance Immersive Stories 2018


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The 26th Raindance Film Festival in partnership with VIVE announced this year’s Immersive Stories Award winners at Vue Piccadilly on 6th October. Showcasing the best of interactive VR experiences, multi-person VR experiences, VR animations and curated mobile playlists showcasing 360° films, Raindance Immersive Stories in aims to promote and nurture that next generation of virtual […]

Using Virtual Reality Trends In A Movie


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Virtual reality trends and technology are evolving rapidly, and as VR advances, storytelling will go way beyond the confines of traditional storytelling. There’s obviously immense potential for filmmakers to capitalize on the growing capabilities of virtual reality to create an unprecedented level of immersion for viewers. Imagine a movie in which you are playing the […]

Creating VR experiences to rival our imaginations


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Creating VR experiences is the closest we’ve ever been to bringing someone into our imaginations. Not just telling them our stories but letting them live in them momentarily. I first heard this concept from Chris Milk in his TED talk about the birth of VR as an art form. I’ve always had an overactive imagination. […]

How VR is Changing The Future of Film Marketing


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With the rise of Virtual Reality we have seen its use in many different situations in inventive ways. This includes Healthcare, helping stroke and brain injury victims using immersive virtual reality therapy to regain motor and cognitive function faster than with traditional physical therapy. Even the justice system, Jurors could, in the near future, be […]

The World of Erotic VR


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The term ‘erotic’ may cause a few blushes and signal something ‘dirty’ or ‘taboo’. Whatever preconceptions you have about the term, it does hold a certain fascination for cinema audiences. New modes of exhibition are constantly blurring the lines between realism and fantasy in the world of erotic VR. The film industry has been exploiting […]

Virtual Reality: New Medium, New Rules


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Virtual Reality: New Medium, New Rules is not a new concept. In 1987, the American philosophy writer, computer scientist, visual artist, and composer of classical music Jaron Lanier created the term ‘virtual reality’. In fact, visual simulators have been in existence for over seventy years. In case you haven’t noticed, virtual reality is swamping media […]

VR: Why They All Did It The Wrong Way Around


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The news is crawling with virtual reality (VR) as writers try to nail the big story that no one else saw coming. When Facebook bought Oculus Rift for $2billion the world stopped treating VR like the new kid at school and before we knew it a space-race launched in which every venture capitalist is out […]

WHIST – Shifting Between Real & Digital


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“The unconscious is the true psychic reality; in its inner nature it is just as much unknown to us as the reality of the external world, and it is just as imperfectly communicated to us by the data of consciousness as is the external world by the reports of our sense-organs.” – Freud, The Interpretation […]

Why I Love VR: Confessions of a Thrill Engineer


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My most recent virtual reality-related project, VR Playground, has just premiered at Norfolk & Norwich Festival, and is now heading out on a 3-year European tour. In VR Playground I collide millennia-old technology – the playground swing – with 21st-century virtual reality. I use VR to change my rider’s perception of swinging, and to amplify […]

The power of one-to-one engagement in 360-degree video


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It’s June 2017, and we are just over three years into the consumer immersive storytelling revolution that was kickstarted by Facebook’s purchase of the virtual reality headset maker Oculus Rift for nearly $3bn (more than the $2bn first reported). The industry faces big challenges (of public awareness about the technology and how to find and consume it as part of daily life), while […]

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