For the first time in history, virtual reality can give us an opportunity to more efficiently and sustainably change public perception. VR is a powerful medium for empathy building, allowing the audience to feel what it’s like to walk in someone else’s shoes. We caught up with Catherine Feltham, VR filmmaker at WaterAid, to discuss her […]
By Dr Toni Shephard, Executive Director (UK), Animal Equality Paul McCartney once famously said ‘If slaughterhouses had glass walls, we would all be vegetarians’… but of course they don’t, and most people remain unaware of the lives and deaths of animals raised for food. But now all that has changed with Animal Equality – a […]
To date, entertainment and marketing have been the primary drivers of VR content creation. However, the technology is incredibly versatile and can have huge benefits for society – from democratising experiences like trips to museums or taking us to locations that were previously inaccessible. But VR can have a far greater benefit too. Virtual reality […]
The Birth of a Medium In the 1920’s, most radio programmes seemed to consist of book readings and theatre play recordings. In the 50’s, as TV started to take over radio as the #1 mainstream entertainment medium, the most popular programmes were basically filmed version of already popular radio shows. Similarly, the majority of VR […]
With the recent rise in popularity of virtual reality gaming lets take a look at a film that touched on this new form of entertainment almost two decades ago. eXistenZ is a 1999 Canadian science fiction film written, produced and directed by David Cronenberg. The film stars Jude Law, Jennifer Jason Leigh and features […]
Why is Virtual Reality is so hot right now? Its proverbial Big Bang began in the 19th century, with long intricate panoramic paintings and sometime later William Gruber’s view masters. But never mind all that! The real catalyst was a Kickstarter from a nerdy 19-year-old kid from Cali, Palmer Luckey. Frustrated with the lack of […]
Is Virtual Reality another fad? 360Photography, also known as Virtual reality (VR) photography, has made a major footprint on digital culture in the last few years, and was one of 2016’s biggest new advancements in the way we create and consume media content. The products being manufactured to supply this hot new demand have been […]
My favourite things of 2016 become ever more important in this tumultous year. Brexit and Donald Trump? The danger is the sharp turn to the right will mean a death of the arts. A world without art and artists is a sobering thought. Here are some of my art heroes of the past year: Favourite […]
“Let’s make it go viral”, said the marketing executive, looking at the coffee stain on his tie. He (it’s most likely a he) had already forgotten whether everyone was talking about -a bundle of videos, an article, a VR short…-, he knew it had to go viral. After all, why not? Viral is the thing […]
Chris Milk is a photographer, director, entrepreneur, founder, and CEO of Within (Virtual Reality). Beginning his career in music videos, commercials and photography shortly gaining recognition. Working with names such as Kanye West, Johnny Cash, U2 and others. Milk’s work has since expanded beyond tradition. Experimenting with different formats and mediums storytelling leading into virtual […]
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