Some unique corporate event ideas incorporate shooting professional-level videos as a highly engaging and cost-effective marketing medium in recent years. Apart from capturing the big picture, a corporate event video doesn’t just attract guests but can also help garner sponsorships, invite keynote speakers, and excite your attendees.
I know for a fact that a professionally shot corporate video posted on your company website and social media profiles can boost user engagement and conversions and help grow customer loyalty in the market. Such high-value return on investment (ROI) is what makes professional video shoots a preference for most corporate event planners in Atlanta.
Shooting corporate events like a professional require staying two steps ahead of the whole planning process since most MNCs spend big on executing huge-scale outdoor event ideas to stand out. As corporate event planners are mostly caught up in managing every minor detail to perfection, the task of capturing all the picture-perfect moments in the form of a professional-level corporate event video falls on your capable shoulders.
Here are some tips on how to shoot corporate events like a professional. I hope it proves helpful in enhancing the overall image of your brand.
THE PLANNING
- Plan In Advance
It is next to impossible for any cameraperson to capture everything that happens at an event. As someone who’s tried shooting everything on the corporate meeting planner and came up with nothing of much value, I suggest planning out critical aspects of the video to understand the kind of footage you’ll need. Once you have a general idea of what you want to depict in the corporate video, getting the perfect shots to supplement value will be much easier.
- List Your Shots
One of the best ways to ensure that your production plan encapsulates everything you need on the reel is by making a list of must-have shots at precise times or locations and any other unique corporate event ideas you want to capture. The list will help you schedule ahead to make sure you have the camera rolling in your hands at the perfect time and place.
- Team Formation
No one has the power to be present everywhere at all times. Hence, it is better to have a capable team covering everything on the corporate meeting planner of large-scale events than trying to do everything single-handedly and achieving nothing. With some expert partners to help, you can easily delegate the grunt work and focus all your attention on attaining the shooting objectives.
GEARING UP
- List Your Equipment
Covering an entire corporate event will probably require carrying various cameras, tripods, lenses, flashes, batteries, storage devices, and other related equipment. You should make a list of all the equipment and backups you will need to rest assured that you haven’t missed out on capturing the best outdoor event ideas of the day. Don’t forget to carry backup for some extra peace of mind.
- Invest In Hi-Tech Gear
If you have to make specific equipment purchases, I suggest investing in hi-tech and reliable gear recommended by corporate event planners in Atlanta. Believe it or not, the audience can spot bad-quality footage from a mile away which does not bode well for your brand image. I know your iPhone can also shoot 4K videos, but the superior quality raw footage you will need for professional corporate videos is not a phone job.
- Know Thy Gear
A fundamental but often overlooked fact is that most camera crews do not know everything about operating the plethora of equipment needed for shooting innovative outdoor event ideas. Of course, everyone knows how to turn on a camera and click, but a professional camera has so many complex settings that even veterans can get confused quickly. Hence, learning the intricacies and nuances of your gear will surely help you shoot for the moon without a hitch.
LIGHTS, CAMERA, ACTION!
- Know Thy Venue
It is not the worst idea to reach the event venue earlier on the day and familiarise yourself with the whole layout, seating arrangements, corporate meeting planner, and the on-site support personnel. It also offers an excellent chance to visualize the shots on your list and set up your equipment accordingly to line up your every shot perfectly.
- Use The Shot List
When the time comes, shoot first and ask questions later. You should start shooting from the list and follow your production plan to the T. Even if they don’t know it yet, your clients count on you to follow the procedure. Scheduling your shots to stay in tune with the unique corporate event ideas on the itinerary will also help you ensure that you don’t miss the chronology of events.
- Keep It Rolling
Not even the best corporate event planners in Atlanta can predict when something special will happen during the event, making it essential for you to keep the camera rolling and capture as much B-roll footage as possible. Even if you may not need it for the event video, the extra footage will surely help your storytelling process and may even be used for making more promotional videos down the line.
POST-PRODUCTION
- Use Storytelling
A corporate event video is promotional by nature, but it doesn’t mean you have to make a marketing video for the company. Every brand has some underlying values, principles, stories, and outdoor event ideas that should be highlighted for the viewers in the video you make. So before you sit down to edit the shoot, you should think about how you will emulate the event’s core values in the video.
- Relate To People
You should never be afraid to get up close and personal to establish a genuine human connection for the brand. Integrating unique corporate event ideas, one-on-one interviews, the personal experience of the guests, and some natural viewer reactions can add a practical personal touch to your presentation. Just ask simple questions from the attendees and capture their impromptu replies.
- Represent Your Brand
A corporate event video should always feature the uniform qualities and elements of the company or brand. Any creative parts that need to be added to the video should follow the company’s corporate meeting planner, color scheme, visualization, and tone. Proper brand representation in the corporate video will ensure that your event will reach the right client circles and please your customers.
IT’S A WRAP!
I hope these tips will help you navigate the treacherous waters of shooting a professional-level corporate event. No doubt creating a corporate video has many moving pieces. Still, with the expert help of corporate event planners in Atlanta, you can ensure that all the parts work together seamlessly. All the preparation you did and the lists you made before shooting the video will help a lot with the post-production process.
There’s only one thing you need to keep in mind; if you own a clear head, stick to the production plan, keep the brand and its audience in mind, and give it your best shot, getting a compelling corporate event video out of the whole deal is guaranteed.
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Nirjary Desai, Chief Experience Officer and Founder of KIS (cubed) Events, believe in creating one-of-a-kind event experiences with a serious wow factor for some of the world’s most well-known brands, celebrities, and personalities. She is passionate about international travel, socially conscious enterprises, and developing inclusive communities.
