Most small businesses think that immersive experiences are only limited to the gaming industry. In reality, it is sparking innovation, efficiency and helping companies gain a competitive advantage. Let’s look at the promising applications of virtual reality in the business world to help you make an informed decision.
5 Game-Changing Applications of VR in Businesses!
Virtual Reality Events: Rethinking Events in the Digital Space
A recent report has stated that a majority of 63% of businesses are moving online for conferences and events. However, monotonous zoom calls and pre-recorded conferences are now a thing of the past.
Virtual reality events are changing how sponsors, companies, and organisers interact with attendees. With a virtual reality platform, you can host live events and conferences in a 3D immersive environment where creativity is endless, and attendees can engage, explore, and interact with each other.
Virtual Reality Events Can Help You Mimic Real Life Experiences By:
- Creating a breakout room and a keynote area to address your attendees to let them collaborate and network.
- Design a personalised 3D environment where audiences can create digital avatars and work with their peers.
- Helping incorporate interactive elements, such as live chats, polls, one-on-one conversations, and more.
Make Your Corporate Training More Effective With Virtual Reality
Given the explosion of asynchronous online learning, companies are moving to virtual reality platforms to make their training modules more effective. A recent 2020 study by PWC stated that attendees who engaged in virtual reality training are 3.75x times more connected to the training content. While traditional online classes can lead to isolation and disengagement, 3D immersive learning offers a better platform to promote collaboration and knowledge retention.
Real-life Cases of Virtual Reality in Corporate Training!
Besides virtual reality events, companies are using this cutting-edge technology to make employees more productive and skilled.
- Medical Training: Using VR technology and 3D immersive experiences can help surgeons train better and perform medical procedures better.
- Soft Skills Improvement: In the remote world, using VR technology can help your employees improve their soft skills by giving them ample space for collaboration and experience sharing.
- Induction: Companies are also using virtual reality events for onboarding and inducting new employees.
Product Demonstration And Design Collaboration
Another popular way businesses use virtual reality is through product demonstrations and design collaboration. Automotive companies like Ford and Audi are using the technology to launch cars and accelerate the design process. Ford has a virtual reality lab to help designers, engineers, and researchers around the globe to collaborate and improvise various vehicle design concepts. Beyond virtual reality events, immersive experiences are also popular at trade shows and exhibitions. You can create a 3D virtual showroom or arrange a 3D virtual tour of your products to engage the customers.
Virtual Meetings And Business Virtual Tours
Are you tired of online presentations? Virtual reality meetings are the new norm. Rather than limiting your employees to a computer screen, make them explore 3D immersive environments and interact with personalised avatars. Meanwhile, multinational companies like Accenture are using VR tours and virtual reality events for recruitment, onboarding, and training. Whether it is a virtual office tour for interns or a critical keynote speech, virtual reality and 3D immersive experiences can help you make things interesting and engaging.
Here are a few ways how virtual reality meetings are changing online meetings:
- Encourage Employee Relationships: The influx of virtual breakout rooms and chat rooms adds a social element that can be as effective as in-person meetings.
- Increases Employee Productivity: VR meeting spaces can remove distractions and lets you boost team productivity through a variety of communication tools.
- Personalization: Create unique environments for your employees that arrest their attention and keep them happy and engaged while working.
Using Virtual Reality As a Marketing Tool
Storytelling is an impactful marketing technique that can help you create meaningful experiences. With virtual reality, you can improve your customer’s digital experience and form more emotional and visceral reactions. The prestigious New York Times use VR experimentation to create engaging newsletters and stories and boost their readership. Similarly, you can add many storytelling elements to your virtual reality events to encourage audience participation.
Leverage the Power of Virtual Reality Platform For Your Company!
Exposing yourself and your employees to cutting-edge virtual reality platforms can help accelerate the workflow, encourage better ideas, and an improved feedback system to ensure efficiency. Whether you are a large enterprise or an entrepreneur, 3D immersive experiences offer you many innovative opportunities to gain a competitive edge.
I’m Anupam Paudel, an account manager and technical writer. I’m passionate about exploring and writing about innovation, technology including virtual reality, virtual business meetings, online conferences, virtual campus and university campus design. I actively share my thoughts on VR and latest trending technologies.
