The Raindance Credo is a philosophy designed to empower independent filmmakers by emphasising creativity, resourcefulness, and a do-it-yourself (DIY) approach. Rooted in the spirit of independence, the credo serves as a guide for filmmakers who may not have access to large budgets or traditional industry support but are determined to bring their stories to life. Here’s an expanded look at each of the key principles of the Raindance Credo:
1. Act on Your Passion
Passion is the driving force behind every great film. The Raindance Credo urges filmmakers to channel their passion into action. This principle is about the relentless pursuit of your creative vision, regardless of the obstacles that stand in your way. Whether you’re inspired by a personal story, a social issue, or a unique perspective, the key is to translate that passion into tangible work.
Why It Matters: Passion fuels perseverance. Filmmaking is a demanding and often challenging process, but if you’re driven by a deep love for the craft, you’ll find the motivation to keep going, even when things get tough.
Application: Don’t wait for the perfect conditions to start your project. If you have an idea that excites you, begin working on it immediately. Write that script, storyboard your scenes, or start filming with whatever equipment you have on hand. Passionate commitment will carry you through the ups and downs of the filmmaking process.
2. Do It Yourself
The DIY ethos is central to independent filmmaking. The Raindance Credo encourages filmmakers to take control of their projects by learning to manage various aspects of the production process themselves. This might mean writing, directing, shooting, editing, and even distributing your film independently.
Why It Matters: Independence fosters creativity and innovation. When you’re not reliant on external funding or approval, you have the freedom to experiment and take risks. The DIY approach also means you’re more likely to retain creative control over your work, ensuring that your vision remains intact.
Application: Learn the skills you need to produce your film. Attend workshops, watch tutorials, and practice by creating short projects. Embrace the idea that you can be your own producer, director, and editor. This hands-on approach not only saves costs but also gives you a deeper understanding of the entire filmmaking process.
3. Think Outside the Box
Creativity is at the heart of the Raindance Credo. Independent filmmakers are encouraged to think outside the box, challenging conventional norms and exploring new ways of storytelling. This principle is about pushing the boundaries of traditional filmmaking, whether through narrative structure, visual style, or production techniques.
Why It Matters: Originality sets your work apart. In a saturated market, films that offer a fresh perspective or a unique approach are more likely to capture the attention of audiences and industry professionals.
Application: Experiment with different genres, storytelling techniques, or visual aesthetics. Don’t be afraid to break the rules or combine elements in unconventional ways. Whether it’s through nonlinear narratives, unique character perspectives, or innovative cinematography, your willingness to take creative risks will distinguish your work.
4. Learn by Doing
The Raindance Credo emphasises practical experience as the best teacher. While formal education in filmmaking can provide valuable knowledge, the real learning happens on set, where you face the challenges and demands of real-world production. This principle encourages filmmakers to dive in and gain experience through hands-on work.
Why It Matters: Filmmaking is a complex craft that involves a blend of technical skills, creative decision-making, and problem-solving. The best way to develop these skills is by actively making films—learning from both your successes and your mistakes.
Application: Start with small projects. Create short films, music videos, or experimental pieces. Each project, no matter how simple, will teach you something new about the filmmaking process. Over time, this practical experience will build your confidence and competence as a filmmaker.
5. Stay True to Your Vision
In the world of independent filmmaking, your vision is your most powerful asset. The Raindance Credo encourages filmmakers to stay true to their creative instincts, even when faced with challenges or external pressures. This principle is about maintaining the integrity of your story and ensuring that your voice is heard through your work.
Why It Matters: Authenticity resonates with audiences. When a filmmaker’s vision is clear and unfiltered, it creates a stronger connection with viewers. Staying true to your vision also ensures that your work is a true reflection of your artistic intent, rather than a product shaped by external influences.
Application: Write down your core ideas and themes before you start a project, and refer back to them throughout the process. When faced with tough decisions, ask yourself if the choices you’re making align with your original vision. Be open to feedback, but also be confident in your creative direction.
6. Network and Collaborate
Filmmaking is a collaborative art form, and the Raindance Credo highlights the importance of building relationships within the film community. Networking and collaboration are essential for bringing projects to life, as they allow you to pool resources, share ideas, and learn from others.
Why It Matters: Collaboration brings diverse perspectives and skills to a project, often leading to more innovative and polished results. Networking also opens doors to new opportunities, whether it’s finding a mentor, securing funding, or gaining access to better equipment and locations.
Application: Attend film festivals, workshops, and industry events to meet other filmmakers, actors, and technicians. Join online communities and film groups where you can share your work, give and receive feedback, and collaborate on projects. Building a network of supportive peers and mentors can be invaluable in your filmmaking journey.
7. Celebrate Your Achievements
Finally, the Raindance Credo reminds filmmakers to recognise and celebrate every achievement, no matter how small. This principle is about acknowledging the hard work and progress you’ve made, which is essential for maintaining motivation and a positive outlook.
Why It Matters: Filmmaking is a long and often difficult process. Celebrating milestones—whether it’s completing a script, finishing a shoot, or having your film accepted into a festival—helps you stay motivated and appreciate the journey.
Application: Keep a journal or portfolio of your filmmaking experiences. Document the challenges you’ve overcome, the lessons you’ve learned, and the successes you’ve achieved. Sharing your accomplishments with your peers and celebrating together can also strengthen your sense of community and support.
Conclusion
The Raindance Credo serves as a powerful guide for independent filmmakers, encouraging them to pursue their passion with creativity, resourcefulness, and determination. By embracing these principles, you can navigate the challenges of filmmaking while staying true to your vision and growing as an artist. As you embark on your next project, keep the Raindance Credo in mind, and remember that your unique voice and perspective are what make your films worth watching.
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Photo Credit: Bertie Watson
I founded Raindance Film Festival in 1993 because the British film industry was closed, polite, and congratulating itself while shutting new filmmakers out.
I co-founded the British Independent Film Awards in 1998 because British indie film deserved more than a shrug, a pat on the head, and a Tuesday night screening.
Raindance didn’t start as a brand. It started as a rebellion: film training without gatekeepers, a festival without permission, and a community built by filmmakers who weren’t waiting to be invited in.
Later, we took it global: Toronto, Vancouver, New York, LA, Berlin, and Brussels, because independent film doesn’t belong to one city, one class, or one accent.
I’ve produced 700+ short films and seven features, including Deadly Virtues (2014) and ALICE, which won the SXSW Grand Jury Prize (2019) not because someone “discovered” us, but because the work earned its place.
I’ve written three books used by filmmakers worldwide because too many courses taught compliance instead of survival.
In 2009, I was awarded a PhD for services to film education, ironic, given that most of my career has been about tearing down the rules that education insisted you follow.
I don’t believe in waiting for permission.I believe in making work, building systems, and forcing the industry to catch up.
Specialties: Independent Film (the real kind) · Producing · Writing · Film Education · Festivals · Breaking Broken Systems
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