Even with the rise of the Coronavirus the film industry has shown growth in terms of popularity and profits. With the increasing use of OTT platforms, filmmakers have been able to deliver quality content for their viewers.
The most underrated and barely recognised reason behind this success is Blogging. Yes you read that absolutely right. Blogging has played a big role in helping filmmakers promote, connect and partner with a large amount of audience.
The readers of these blogs include fans, magazine editors, news editors, producers and directors. When a filmmaker writes a blog about his new films, small ideas, a character that he/she has in mind they put these ideas out with a copyright through blogs.
v and increase their reach in the audience with a considerable amount.
When the readers are allured by it then many potential producers and promotional agencies approach them to help them make that idea a huge success. The effect snowballs into a huge basket of opportunities and develops a huge impact on the beholders of the executed ideas.
Here are the reasons behind why blogging is the key to success for filmmakers
Partnerships
When a new, freshly brewed idea stirs up in a filmmaker’s blog then that blog catches the eyes of many producers and promoters. When they feel like that particular idea has a potential to break the box-office then they show some interest in producing and promoting the idea into a huge success.
This is highly profitable for filmmakers as it requires zero investment and they don’t need to visit every other producer and ask them to promote their movie with a huge chance of them denying. They just need to create a blog about it and that is it. Blogging for filmmakers is efficient and effective if done correctly.
Increase fan-base
Blogs by filmmakers not only include the ideas they have rather they can tease a movie that they might be releasing in future, they can also spew some internal gossip that runs around in the industry ro can address any controversies that circle around them.
This is the kind of content that fans die for and wait religiously for filmmakers to release. If they match the timings correctly (which they generally do) then by the time of their new release, all the fan pages and magazines as-well-as news channels are talking about them and the controversy or gossip that they are associated with.
This promotes them and their upcoming movies for free by just posting a blog about it. It is highly efficient and a smart way of promoting their content and also helps them to enjoy the limelight for a certain amount of time.
New ideas
The comment section of their blog is a gold mine for new ideas. Whether the blog is about the whole movie, a small character or just an idea that might turn into a movie, the blog’s comment section starts to get filled with fan-fiction.
Not only the blog’s comment section has these but, when you upload your blog, social media influencers, content creators and even small fan pages brew up numerous ideas that filmmakers can organically use in their movies.
Fan-fiction over the years has provided ideas that were worthy of an academy award. You never know, talent can show up from anywhere. Therefore, it is a huge opportunity for filmmakers to gauge and take an essence of what the die-hard, fan-fiction writing fans want from you and your movies.
This process helps them to polish their ideas into perfection and make it into a huge success.
Reviews
It has been said a thousand times that the audience is the biggest and the best critique any creator can ask for. They are not biased nor can they be manipulated into providing either positive or negative reviews on a piece of work.
When any filmmaker uploads a new blog about the things that they are planning or just a small part of the idea that they have (new giving out any spoilers) then there are many people who show what they feel about it in the comment section or on the social media platforms.
These reviews can either boost the filmmaker’s confidence in releasing that content as he/she gets a positive response from the audience or can stop them from making a huge mistake and suffer a big loss by releasing it as the reviews were negative.
Casting the perfect actor
Writing a script or coming up with a fresh idea and a unique character is one difficult thing in itself, but to cast an actor that can do justice with it is the toughest part. There are numerous actors and one role to be played.
On one hand the actors are looking for a job but on the other, filmmakers are looking for the perfect fit. Take the most obvious yet most inspiring example. Heath Ledger, the man who dedicated and gave his life for a single role as The Joker was the perfect fit for the character and was the main reason behind the film’s huge success.
He won the record setting award as that was the first Oscar ever won by a superhero movie. Now you understand the depth and importance. When filmmakers put out any certain idea on their blogs about a character then simultaneously people start suggesting, actors who think they are fit for the role approach the filmmaker and filmmakers get all the help they need to cast the perfect role.
Wrapping up
Even though it won’t seem like it, but, blogging plays a vital role in any film’s success. It helps the filmmaker to polish their films into a masterpiece. The best thing about blogging by filmmakers is how efficient and inexpensive it is for them to promote, indulge and increase fan-base by just writing a few hundred words.
Mitali Roy is passionate about blogging and writing. She fondly calls it “the art of words”. She is unique and so is her content. Blogging about making money and education is something that she loves doing.
